Ace your LinkedIn: The essential guide, edition 2

LinkedIn has become one of the most important tools in a job search. It’s where recruiters look for talent, where hiring managers get a sense of your experience and where new opportunities can often start with a simple connection.

But knowing how to use it well isn’t always straightforward.

That’s why we’ve pulled together our best LinkedIn advice in one place. From building a strong profile and growing your network to getting noticed by recruiters and standing out for the right reasons, this guide covers the essentials to help you make LinkedIn work harder for your job search.

Click through each section for links, tools and checklists.

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Step 1: Building a LinkedIn profile that gets found

How to build a standout LinkedIn profile

• 6 steps to help you tell a stellar digital story

Five ways ChatGPT can help you supercharge your LinkedIn strategy

• Use it to spark ideas, refine your message and see what’s working

How to take the best LinkedIn profile photo

• You don’t need a pro photographer to look polished

How to actually use LinkedIn’s Open to Work feature

• The recruiter-only setting, the two-week rule and everything else worth knowing

How to increase your LinkedIn reach and engagement in 2026

• Cracking the LinkedIn algorithm: What you need to know

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Step 2: Growing a high-quality network

Curating your LinkedIn network: Why quality over quantity

• Engagement starts with who sees your content, not just what you post

How to use LinkedIn to find a job and build your network

• Effective relationship-building can help lead to more job opportunities

The case for commenting on LinkedIn

• It’s not a back-up plan; it’s part of the strategy

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Step 3: Creating content that gets you noticed

Why your LinkedIn posts aren’t getting traction and how to fix it

• Learn how to hook your audience in the first three lines

Simplify LinkedIn content creation with these 5 strategic categories

• Don't know what to say on LinkedIn? Start with this framework

LinkedIn content checklist: Share with confidence

• A simple checklist to help you post with clarity and consistency

LinkedIn post ideas for when you’re stuck

• 10 ChatGPT prompts to help you get started

Level up your LinkedIn: How to create carousels that get noticed

• Beginner-friendly guidance on creating scroll-stopping carousel posts

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Follow us on LinkedIn for more job search tips.

Altis is a Canadian-owned staffing firm supporting organizations across the private and public sectors. We focus on relationship-driven recruitment, clear process and consistent delivery, helping employers hire with confidence and professionals build meaningful careers.